Soulla is Chief Operating Officer at a Blueprint for Better Business, a charity whose purpose is to create a better society through better business. Blueprint’s work is about stimulating and energising a different way of thinking and behaving in business. Alongside our work with business, we seek to influence the overall conversation about the purpose of business, through dialogue with key influencers such as investors, academics, policy makers, NGOs, consultants to business and others and through our social media, forums, conferences, events and collaboration with other organisations with similar objectives. Soulla is a trained coach who joined Blueprint in December 2012, having previously been a director at KPMG. As well as overseeing the operations of Blueprint, Soulla facilitates forums to instigate learning and connections and to stimulate a different way of thinking and behaving in business, manages a network of coaches and consultants to business and leads on a number of other projects.