Professor Sue Bridgewater PhD directs the Centre for Sports Business at University of Liverpool. Sue has delivered training and research for sports bodies including the LMA, FA, UEFA, European Clubs’ Association, Professional Cricketers Association and Sport England. She has worked with the League Managers Association (LMA) for over 20 years, setting up and directing the Diploma in Football Management for football managers and coaches. Sue is on UEFA’s Research Grants and Awards panel and authors their module on women’s football. She has written books including Football Brands and Football Management and is a Director of Women in Football.