Pete is the co-founder of Tred – the UK’s first green debit card. He found a huge opportunity to change debit cards into a force for good. Not only does it plant trees as you spend but educates customers on how to reduce their impact on the planet. They’ve already grown customer signups by 230% this year, featured in the Financial Times, Evening Standard, Yorkshire Post and the Guardian. Outside of Tred he’s a keen cyclist and chef.