Jolawn Victor

Jolawn is the Chief International Officer at
Headspace, based out of the company’s UK
office where she leads operations including sales,
marketing and partnerships around the world
(excluding the US and Canada). Prior to Headspace
she led Emerging Markets and Global Expansion
for Intuit, where she was responsible for business
in over 150 countries outside of the US. She joined
Headspace as a product leader in 2020 with
eighteen years of engineering, marketing, and
innovation experience from the consumer packaged
goods industry.
Jolawn previously worked at PepsiCo, where she led
the potato chip innovation business on the $3.5B
Lay’s brand, launching customer favorites including
Lay’s Poppables, Habanero, and Lightly Salted
flavors. Her role focused on driving global share and
profit growth through crafting a 3-year innovation
strategy. Before her time at PepsiCo, Jolawn
shoveled Cheerios and stirred Progresso soup for
General Mills. She worked as a project engineer,
managing small to medium capital projects driving
innovation and productivity.
A native of Minneapolis, MN, Jolawn attended
Spelman College and Georgia Tech where she
graduated from a dual-degree program with BS
degrees in Physics and Electrical Engineering.
Jolawn attended NYU Stern’s School of Business,
where she graduated with an MBA with a Marketing
concentration in 2009.