Jemma Finch

Jemma Finch is the Founder and CEO of storytelling platform Stories Behind Things (@storiesbehindthings). A proud ambassador for BBC Earth and Allbirds, Finch’s mission is to make sustainability desirable for the masses. The platform started as a creative outlet and antidote to the fast paced and throwaway culture that Finch experiences after leaving university, it has since grown into a multi faceted platform that has been described by Eco Age as “one of Instagram’s leading voices in the education of more conscious consumption.” From their online shop and educational content, to concept stores and clothes switches in London – the platform is regarded as a must follow for anyone interested in getting excited about building a more sustainable future.