Within their first two years of life, babies outgrow seven clothing sizes, and in the U.K., one third of these too-small items end up in landfills and incinerators. Seeking a sustainable solution, Eve Kekeh created Bundlee, which allows parents to rent, rather than buy, baby clothes. Renting with Bundlee saves 86% of the CO2e emissions and reduces water usage by 96% compared to buying new. Rental and subscription clothing services are predicted to be the fastest growing sectors over the next 10 years. (ThredUp report 2021). Eve has also appeared on the Forbes 30 Under 30 and
Drapers 30 Under 30 lists.