Dawn Payne

Co-Founder & CEO Aurora

Dawn has enjoyed an award winning and successful 25 year career in leadership roles across the creative industries, entertainment, retail and technology sectors.

She is the Co-Founder and CEO of global creative experience agency Aurora – an agency designed for the metaverse generation.

She was Vice President Marketing at Universal Pictures and prior this, UK Marketing Director at Nintendo UK. Over a 10 year period, she oversaw the transformation of the video game and entertainment landscape in the UK, directly overseeing the record breaking launch of the Wii, Nintendo DS, Brain Training and Wii Fit in what was the most successful period of Nintendo’s 110 year history. Dawn was also the only female on the global leadership team.

She has masterminded over 50 high profile film and TV entertainment launches including Despicable Me 2, Les Miserables and Downton Abbey.

An active and regular commentator on the marketing industry, Dawn has published articles in The Drum, Campaign and Marketing Week and is a regular keynote speaker and panellist at leading global marketing and business events.

She is on the Executive Committee of gender equality campaigning organisation WACL and Chairs their national young talent mentoring programme “Talent Sessions”. She has also consulted and sat on the boards of some of the UK’s most dynamic creative and digital start-ups.

A Scouser born and bred, Dawn lives in Liverpool with her husband, son Milo and Snips the Beagl