Alex Beasley is the Country Manager for UK, Ireland and Nordics and is responsible for supporting and coordinating Patagonia’s environmental mission across the territory through the delivery of our wholesale strategy.
Alex has been with Patagonia since 2015 after having to go away and ‘find himself ‘after an initial request to join the company in 2004 was unsuccessful. In this period Alex gained experience in brand management, wholesale strategy and launched a digital marketing company. This, together with his previous experience in sales, management and running long distances very slowly meant that his second attempt to join Patagonia was successful.
Patagonia is in business to save our home planet. For us, a love of wild places requires participation in the fight to save them and to help reverse the steep decline in the overall environmental health of our planet. We donate time, services and at least 1% of our global sales to grassroots environmental groups all over the world who help to protect these places.
For Alex, helping to lead a purpose driven company to help protect these wild places and support people dedicated to social and environmental change is proof that business can be a force for change to the benefit of our environment and communities.