In Good Company… with CNC Robotics. As part of our ongoing series we catch up with businesses across the City Region and ask the big question: what makes a ‘good’ business?
Sefton-based CNC Robotics pioneers the use of industrial robots as an alternative to traditional machine tools. It sits at the cutting edge of tech and manufacturing, solving challenges for businesses by developing new processes and using industrial robots to improve productivity, cost effectiveness and safety for manufacturers.
Accountant Rhiya Dyal joined CNC as a student, giving her a prime insight into the city region’s good business network. She joined the team as a marketing intern, so has a refined perspective on the business case for ‘good business’. Leaving university has brought experiences, qualifications and independence – but also a chance to “discovering what kind of person I aspire to become,” says Rhiya. “A good business that looks after its employees will reduce its labour turnover, job-related stress and resultantly lower the number of sick days due to stress.
The members of the organisation who feel engaged and motivated will increase productivity by 13%; a happy workforce overall improves performance but also enables a blissful work-life balance. In my opinion, a good business means an organisation that will proactively seek sound welfare of its employees and places importance on becoming a collaborative diverse environment.”
Good business considers not just how you make your profits, but what you spend them on, says Rhiya. “A good business seeks to make profits from the needs of the consumer – it’s a product or service that supplies consumers for the long-term. There must be sound organisational structures to enable effective communication within an otherwise complex system; a set of values can provide an insight into the atmosphere of a workplace.
Incorporating corporate social responsibility (CSR) keeps organisations socially accountable while trying to maximise profits, minimising the impact on the environment and supporting volunteers.”
This is not just a marketing tool, but a way of making sure that businesses can recruit the best employees in the battle for talent. “It’s vital to adopt this approach to positively market an organisation’s image – an increase in the number of recruits, hence a more skilled workforce, will improve company performance,” says Rhiya.
“In larger companies, CSR might be reached by installing renewable energy sources or purchasing carbon offsets; smaller companies can participate by donating to local charities or sponsoring local events. We assimilate this model by supporting/sponsoring schools in the Liverpool area through interactive events that inspire young minds onto pathways into robotics.”
Philippa Glover is the managing director of CNC Robotics, and adds detail to Rhiya’s analysis: “Whether it’s a group of year 8 students visiting CNC Robotics workshop and given the chance to drive a robot, or a final year student reflecting on what a good business means during her internship, those small moments can be fundamental and remind us that is often through action that we grow and learn,” she says.
The close alignment with CNC’s purpose and core business are apparent in the places it chooses to spend its profits: “Through an event they were able to take on an apprentice who showcased qualities and values shared by the company – this conveys the commitment to nurturing talent within the Liverpool community,” Rhiya says.
“CNC Robotics is enabling change for the better through sustainability, by actively pursuing accreditation in Environment Management Systems (ISO 14001), which provides a systematic approach to measuring and improving an organisations environmental impact. It understands the importance of being socially conscious.”
“From an early age, I was fortunate that people gave me a chance and those small insignificant opportunities quickly soon became solid foundations to grow from,” adds Philippa. “Over the past couple of years, I have committed myself to pay it forward just like people did for me. CNC Robotics has since become an enterprise member of the University of Liverpool Business School and is committed to providing opportunities for local young people to gain invaluable work experience. Manufacturing is the future of our economy, and it is the next generation that will lead the way and help set a new standard.”
Rhiya highlights the progressive outlook that businesses need to bolster their resilience. And the stats confirm her argument. “An organisation could showcase its commitment to reducing inequalities – eliminate the gender pay gap within their company, inclusive bathrooms for all gender identities or equal opportunities for everyone,” she says. “We live in a society where these aspects are highly regarded, and businesses must be progressive to survive – diversifying the workforce will aid growth.
A solution could be to pledge to reach a quota or commit to include people of colour and women at senior roles – research shows a more diverse organisation yields 19% more revenue; women executives were proven to outperform companies by 25% in 2019, and McKinsey reported last year that ethnic diversity resulted in 36% more profitability.”
Name: Rhiya Dyal
Job title: marketing intern
Company: CNC Robotics
Find out more about CNC Robotics via its website, at cncrobotics.co.uk.
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Rob Bremner is a British documentary and editorial photographer, studying at Wallasey College of Art and the School of Documentary Photography at Newport.
He spent summer 2021 capturing good businesses across Liverpool City Region, for the Good Business Festival’s #InGoodCompany series.
Follow Rob Bremner on instagram.
1 – University of Oxford, 2019
2 – MarketWatch, 2020
The Good Business Festival is passionately non-exclusive. It’s not about what you do or who you know. It’s not about agreeing on everything all of the time. It’s about everyone working towards a better world – no matter where you’re starting from.