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FAQs

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  • How is the festival responding to Covid-19?

    The Good Business Festival is determined to show leadership and continuity during this global challenge, and we understand that recovery from Covid-19 is going to be the immediate focus for many of our prospective partners and audiences.

    Day by day it is becoming increasingly apparent that systematic change is urgently needed. This crisis is offering a renewed foundation for the conversations we want to facilitate, strengthening the action we aim to inspire and amplifying the call for business to take the lead role in tackling global societal issues.

    There are now two matters at hand – continuing to drive the global movement towards good business and addressing the impact of the Covid-19 crisis. In light of this, The Good Business Festival will now take place in two acts.

  • Who is your audience?

    Everyone. Business and society are inextricably linked, so whether you work for a business, run a business or are just interested in business, The Good Business Festival is for you.

    The B2B audience includes global brands, industry leaders, business owners, founders and directors, SMEs, startups and scale-ups, investors, VCs and funders, foundations, NGOs and charities, cultural leaders, elected officials and public sector leaders.

    The B2C audience includes engaged consumers, students, employees, the self-employed, freelancers, public sector workers and the future workforce.

  • Can I get involved?

    Yes, please do! You can apply to speak, share an idea, suggest a discussion topic, offer to teach, or whatever you’d like. Just use the contact page and we’ll get back to you.

  • What’s the point of it?

    The festival and legacy projects work towards the same ultimate goals:

    • To position the UK as a good business leader and enhance positioning for Liverpool City Region specifically to lead by example as a region of good business
    • To democratise and diversify a subject matter that impacts everyone
    • To engage with absolutely anyone in order to find consensus, where possible, on the global societal issues that matter
    • To provide learning opportunities for everyone from students to CEOs
    • To enable businesses to be better, do more, go further and faster than they thought possible
  • What happens afterwards?

    Our legacy is a crucial part of our ambition. In order to drive the campaign for good business forward we aim to build a new community working to create meaningful change in business and in society, supported by digital resources and year round programming. This will include:

    • Free online resources and open source tools or good business learning and support
    • Long-term mentoring programmes
    • Programme-specific follow-ons including workshops, partnerships, networking groups, webinars, coaching and knowledge sharing
    • Continued thought leadership – publishing our collective learning, best practice and recommended action, targets and frameworks
    • Stimulating good business start-ups and education in our Liverpool City Region home
  • When will you be announcing more detail?
  • What if my views are different?

    At The Good Business Festival, everyone can have a seat at the table. The only condition is that all parties are willing to learn as well as teach, and talk openly and honestly about our past, present and future business activity.

    The global challenges that The Good Business Festival addresses are not easy to solve; these are systemic, complex and deep-rooted issues in our societies affecting millions of lives every day. Whilst we don’t expect to tackle these challenges in just 5 days, we will push ourselves, our participants and our audiences to think bigger, collaborate bet­ter and take action to address them. It’s a big task, and we believe that we can achieve more by working together than by operating alone. The Good Business Festival aims to harness the ingenuity, investment and creative curiosity of businesses large and small to help tackle these huge challenges while creating jobs, profits and robust local and global economies.

    In light of this, there are no predetermined restrictions on who we will or will not work with. We believe that positive change is possible. We don’t believe in judging any person or business only on their previous actions – what’s important is transparency about the past, and a focus on future ambition. This is an event built on inclusivity with the goal of creating fairer societies – that cannot happen if anyone is locked out of the conversation.