The Only Way is Ethics… Or is it? Public Perception Barometer


Ipsos MORI

  • Ethics
  • Climate Emergency
  • Consumer trends
  • Future

With TikTok and Depop driving a trend for ‘thrift flipping’, the upcycling second-hand clothes into something new, whilst Boohoo reports sales surge despite well-publicised allegations about malpractice in their supply chain, we have an interesting schism in Gen Z. 

Is it a misconception to believe that everyone under the age of 20 thinks the same about the environment?


The Good Business Festival is passionately non-exclusive. It’s not about what you do or who you know. It’s not about agreeing on everything all of the time. It’s about everyone working towards a better world – no matter where you’re starting from.

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