Raising the Game

Catch Up Video View Session

The pandemic has revealed pre-existing cracks and weaknesses in sport as much as it has provided new challenges. Leaders in sport are working flat out to navigate the existential threats they’re facing, so is professional sport thinking about the creation of a whole new model and organisational framework or just speed of recovery as it emerges from Covid-19?

What is the role of professional sport and sports business in society and what could ‘good’ sport could look like if we put our minds to it? What has the crisis revealed about the state of play for fans, community, accessibility, environment and profit in sport? What has the Black Lives Matter movement taught the sporting world about systemic bias?

We asked some of the leading names in global professional sport, top athletes, grassroots heroes, and disruptive thinkers to reimagine the way that their sport is governed, funded, played and consumed.


With Gabby Logan MBE, Dale Vince OBE (Forest Green Rovers), Yath Gangakumaran (Formula One), Michelle Moore (Leadership Consultant and Former Athlete), and Alison Giordano (Mastercard)


UN Global Goals   (3) Good health and wellbeing   (4) Quality education   (8) Decent work and economic growth   (10) Reduced inequalities   (11) Sustainable cities and communities


The Good Business Festival is passionately non-exclusive. It’s not about what you do or who you know. It’s not about agreeing on everything all of the time. It’s about everyone working towards a better world – no matter where you’re starting from.

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