We are seeing a rising number of mission-minded organisations dedicated to achieving social and environmental outcomes through the market, rather than political or civic action, and using their brand power as a campaign platform.
How can business leverage their capabilities and influence to mobilise supporters towards action in support of social change? We hear from in-house activists and social intrapreneurs – campaigners who infiltrated corporate corridors to change companies for the better, from the inside out.
Sir Tim Smit (Eden Project), Hilary Berg (Iceland Foods), and Ynzo van Zanten (Tony’s Chocolonely)
UN Global Goals (8) Decent work and economic growth (12) Responsible consumption and production