Profit Comes From Purpose

Catch Up Video View Session

We are seeing a rising number of mission-minded organisations dedicated to achieving social and environmental outcomes through the market, rather than political or civic action, and using their brand power as a campaign platform.

How can business leverage their capabilities and influence to mobilise supporters towards action in support of social change? We hear from in-house activists and social intrapreneurs – campaigners who infiltrated corporate corridors to change companies for the better, from the inside out.

 

Sir Tim Smit (Eden Project), Hilary Berg (Iceland Foods), and Ynzo van Zanten (Tony’s Chocolonely)

 

UN Global Goals   (8) Decent work and economic growth   (12) Responsible consumption and production

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The Good Business Festival is passionately non-exclusive. It’s not about what you do or who you know. It’s not about agreeing on everything all of the time. It’s about everyone working towards a better world – no matter where you’re starting from.

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