L’Oreal Beauty Tech for Good Challenge


Judged by Kate Hardcastle MBE

Lex Bradshaw-Zanger – CMO, L’Oreal UK & Ireland

Lady Marieme Jamme – Founder, iamtheCODE

Nelly Lavielle – Bethnal Green Ventures


  • Retail

Join L’Oreal UK and Ireland for the live final of the L’Oreal Beauty Tech For Good Challenge. A panel of expert judges will hear from a group of shortlisted start-ups using technology to have a positive environmental or social impact.

You’ll hear from one of the biggest brands in beauty tech and gain expert insights from the L’Oreal team and panel of judges, including Lady Mariéme Jamme, founder of iamtheCODE initiative and Nelly Lavielle, portfolio manager at Bethnal Green Ventures.

This project is part of L’Oréal For the Future – L’Oréal Group’s sustainability commitments for 2030.


The Good Business Festival is passionately non-exclusive. It’s not about what you do or who you know. It’s not about agreeing on everything all of the time. It’s about everyone working towards a better world – no matter where you’re starting from.

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