Circular Economy Explained, Circular Economy Implemented


Joe Iles, Circular Design Programme Lead at The Ellen MacArthur Foundation

Safia Qureshi, Founder & CEO at ClubZero

Carl Beer, CEO at Merseyside Recycling & Waste Authority

  • Climate Emergency
  • Economics
  • Future

The circular economy has become an undeniable trend for business, government, designers and innovators. The good news is that creative changemakers around the world are now experimenting and working towards this shared vision.

But no one can create a circular economy alone, from their garage, or from an R&D lab. It’s a creative process, and any success is going to come with a host of other questions or thoughts, like the parts you’re proud of, the parts that were really difficult, what you would do differently next time, or what else in the system would have to change to help you go further. No one will get it right straight away.

So we’re at a stage where we should acknowledge that there’s a spectrum of success in designing for a circular economy, and if this is a serious idea – and many believe it is – then circular design deserves scrutiny, just like we scrutinise a bad website design, or a good chair design.

This session is about celebrating success, whilst spotting the next opportunity for progress, and is for restless innovators who want to build a circular economy.


The Good Business Festival is passionately non-exclusive. It’s not about what you do or who you know. It’s not about agreeing on everything all of the time. It’s about everyone working towards a better world – no matter where you’re starting from.

Join the movement