Changing for Good

Catch Up Video View Session

Jenny Herrera – CEO, Good Business Charter

James Ghaffari – Director of Growth and Product, B Lab UK

Janet Williamson – Senior Policy Officer, TUC

Soulla Kyriacou – Chief Operating Officer, Blueprint for Better Business

  • Big Thinking
  • Disruption
  • Future

There is now more than one way for businesses to show they care about their staff, local communities and the environment. Blueprints, B-corps, charters and unions are there to help businesses commit to purpose beyond profit.

In this practical session we will learn from the leaders of the good business movement that there is no ‘one size fits all’ in the journey of good business, and that there are numerous ways to become purpose led. Each organisation has their own theory of change, with varied approaches.
Although different in method, we will learn how these organisations all serve a broader system, and why each is united behind a common purpose that believes in business as the catalyst for positive change.


The Good Business Festival is passionately non-exclusive. It’s not about what you do or who you know. It’s not about agreeing on everything all of the time. It’s about everyone working towards a better world – no matter where you’re starting from.

Join the movement