The principles of good business aren’t a choice, they’re the only way forward for growth and profit.
We believe that positive change is possible. We don’t believe in judging any person or business only on their previous actions – but neither will we brush difficult topics under the carpet. What’s important is transparency about the past, and a focus on future ambition.
We believe every business can become a catalyst for change, can contribute to the common good of humanity and has the power to influence how our future unfolds.
As the world reboots after Covid-19 restrictions, we have a golden opportunity to seize something good from this crisis; to make the economy greener and more sustainable; to reduce the gaps in social cohesion that have being exposed and accelerated by coronavirus; to redraw how we measure value in society and in business and reframe the boundaries of economics.