Can the Beautiful Game Be Good?

Catch Up Video View Session

Philippe Auclaire – Football Writer & Investigator

Maggie Murphy – Chief Executive Officer, Lewes Football Club

Professor Sue Bridgewater PhD – Director, Centre for Sports Business at University of Liverpool

Mark Palios – Executive Chairman, Tranmere Rovers

  • Economics
  • Place & Society
  • Sport

It’s no longer just locker room chat – the world has woken up to the enormous power of professional sports to drive change (or provoke debate) in our societies. What needs to happen for sport to be a permanent force for good – for fans, for players and communities?

Football is the prism through which millions of people define themselves and shape their lives. It is the national game, the world’s most popular form of entertainment and seriously big business.

It is also subject to corruption, inequality, sexism, racism and exploitation, yet is packaged and marketed as a global brotherhood.

From the boardrooms of Premier League football clubs to the changing rooms of grass roots gyms, people are asking the same question – what is the role of professional sport business in society? Considering the huge social impact of football, it is surely not unreasonable to expect it to be trying as hard as possible to make the business of the sport as fair as it can be. Yet the inequality between the haves and have-nots is greater than in possibly any other business in the world.

So, what can the Beautiful Game do to try and be Good?

We ask some of the leading names in global professional sports, top athletes, grassroots heroes, and also disruptive thinkers from other sectors to reimagine the way that their sport is governed, funded, played and consumed


The Good Business Festival is passionately non-exclusive. It’s not about what you do or who you know. It’s not about agreeing on everything all of the time. It’s about everyone working towards a better world – no matter where you’re starting from.

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