All Over the Shop – Film

  • Big Thinking
  • Consumer trends
  • Retail

The pandemic has brought about a surge in local purchasing and a renewed appreciation for the local. This short film sets up the thinking for our All Over The Shop session.

Consumers demand more than they did before, with sustainability, ethical consumption and the ‘sharing economy’ having deepened during Covid-19. In the age of Amazon, it seems the only way to survive is to specialise and ‘ethicalise’. How can retail outlets and bricks-and-mortar shops capture this behaviour to engage with the enlightened customer who demands that companies exhibit social responsibility and stand-up for sustainable production. 

The recent demise of Sir Philip Green’s Arcadia has signalled the end of an era for the high street and for fast fashion. However, whilst the demand for sustainable and ethical products is growing, we are also witnessing the rise of online retail outlets like Boohoo and Shein, emerging as new, even more sinister forces in the field of fast fashion. Despite the uncovering of horrific working conditions in factories, the success of these retailers continues to grow exponentially.

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