Generation Z, those born between the mid-90s and 2010 are increasingly making their presence felt in the workforce, economy and in politics. They are the most activist generation since the 60’s. Whilst millennials are starting to move into leadership positions across the globe. And with any generation shift, comes changing stakeholder expectations on business. And its not just trailblazers like Greta Thunberg, Jacinda Ardern, Alexandria Ocasio-Cortez and Sanna Marin who are inspiring the fight to prioritise environmental progress, employment rights and social justice issues, it is a new breed of business leaders, creators and social justice activists who are working at a grassroots level to bring about change. But is the future safe in their hands? And how significant and strong is the trajectory towards good business – is it a seismic generational change or an impulsive short-term response to the most challenging time in our lives?
Join Hundo and Porter Novelli for a discussion on Gen Z’s vision for a global future and how businesses can work with them to meet their shifting expectations.